Every Smartface begins long before the first line is drawn
The process starts with a deep dive into the world of the category that will serve as inspiration. Before designing a dial, we explore the origins of the style, its evolution throughout watchmaking history, and the circumstances that gave rise to it.
More than studying watches, we seek to understand the entire world around them. We explore the brands that helped define each category, the instruments that influenced their design, the needs of the professionals who relied on them, and the visual elements that transformed these watches into timeless icons.
Evolution in Layers
Every composition goes through multiple stages of visual refinement, readability testing, graphic balance, and the integration of tradition and technology. The result is a collection of watch faces that respect watchmaking history, celebrate classic design, and embrace the full potential of smart devices.
At ORMAN, creating means studying, interpreting, and transforming. Because we believe great design is born not only from creativity. It is born from knowledge.
Designing the Digital Future
This stage involves studying proportions, dial architecture, typography, markers, hands, colors, textures, and the functions that define each style. Every detail is examined to understand both its purpose and its identity. With this foundation in place, we begin translating it into the digital world.
Rather than simply reproducing a classic watch, we adapt its essence to the possibilities of the smartwatch. The challenge is to preserve the personality of the original design while introducing modern features, intelligent information, and an experience designed for everyday life.
*Amazfit and the T-Rex 2 model are trademarks and property of Zepp Health. ORMAN Watch designs only the intelligent watch faces (Smartfaces).
